The Performative Gesture of Image and Text Juxtapositions

"As a method of analysis, examining the work's performative gesture offers the tools for both a synchronic and diachronic evaluation (that is both in its time and from todays standpoint). Understandig how a work communicates in context involves understanding how it, as a cultural artefact, engaged its environment, was historically produced and received; it also means understanding how the work as well as its critical potential are perceived today". pp 45, Image and Text in Conceptual Art, Palgrave Macmillan.

References to Unword (Breakwell and Leggett 1971) pp 63-66.